- Editorial:
- MANGO MEDIA
- Año de edición:
- 2021
- ISBN:
- 978-1-64250-562-7
- Páginas:
- 300
WHAT YOUR CUSTOMER WANTS AND CAN'T TELL YOU
UNLOCKING CONSUMER DECISIONS WITH THE SCIENCE OF BEHAVIORAL ECONOMICS (MARKETING RESEARCH)
MELINA PALMER
u003cbu003eUse the Science of Behavioral Economics to Understand Why People Buyu003c/bu003eu003cpu003e"The most important business book to come out in years." -u003cbu003eMichael F. Scheinu003c/bu003e, author and columnist for Forbes, Inc, and Psychology Todayu003c/pu003eu003cpu003eu003cbu003e2022 First Place Category Winner CIBA (Chanticleer International Book Awards)u003cbru003e#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Serviceu003c/bu003eu003c/pu003eu003cpu003eu003cbu003eWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more effective leader.u003c/bu003eu003c/pu003eu003cpu003eu003cbu003eBehavioral economics is the marketing research future of brands and business.u003c/bu003e This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.u003c/pu003eu003cpu003eu003cbu003eDiscover information and tools you can actually use to influence consumers. u003c/bu003eGo beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.u003c/pu003eu003cpu003eu003cbu003eDramatically improve your effectiveness as a leader and marketer with the practical tools in this book: u003c/bu003eu003c/pu003eu003culu003eu003cliu003eReal-world examples that bring a concept to life and make it sticku003c/liu003eu003cliu003eIdeas to help you with problem solving for your businessu003c/liu003eu003cliu003eWays to hack your brain into coming up with innovative programs, products, and initiativesu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).u003c/bu003eu003c/pu003e
