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ED 17 CONTENT - THE ATOMIC PARTICLE OF MARKETING

ED 17 CONTENT - THE ATOMIC PARTICLE OF MARKETING

THE DEFINITIVE GUIDE TO CONTENT MARKETING STRATEGY

REBECCA LIEB / JAIMY SZYMANSKI

30,20 €
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Editorial:
KOGAN PAGE
Año de edición:
2017
ISBN:
978-0-7494-7975-6
Páginas:
240
30,20 €
IGIC incluido
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u003cpu003eu003cbu003eDISTINGUISHED FAVOURITE: u003c/bu003e NYC Big Book Awards 2017 u003cpu003eContent, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. u003cbu003eu003ciu003eContent - The Atomic Particle of Marketingu003c/iu003e u003c/bu003egoes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. u003cpu003eWritten by a recognized industry thought leader, u003cbu003eu003ciu003eContent - u003c/iu003eu003c/bu003eu003ciu003eu003cbu003eThe Atomic Particle of Marketingu003c/bu003eu003c/iu003e explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. u003cpu003eIt will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, u003cbu003eu003ciu003eContent - u003c/iu003eu003c/bu003eu003cbu003eu003ciu003eThe Atomic Particle of Marketing u003c/iu003eu003c/bu003eis, quite simply, the definitive research-based guide to content marketing.u003c/pu003e

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    u003cpu003eu003cbu003eDISTINGUISHED FAVOURITE: u003c/bu003e NYC Big Book Awards 2017 u003cpu003eContent, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. u003cbu003eu003ciu003eContent - The Atomic Particle of Marketingu003c/iu003e u003c/bu...
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